Insights

Thoughts on brand distinction, marketing and growth for professional services firms.

Jack Turner 05/08/2026 Jack Turner 05/08/2026

Your reputation is not your brand

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Expertise needs evidence

Jack Turner 03/08/2026 Jack Turner 03/08/2026

Expertise needs evidence

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Jack Turner 31/07/2026 Jack Turner 31/07/2026

Growing pains: When the founder is the brand

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Services do not create difference: What prospects actually compare

Jack Turner 29/07/2026 Jack Turner 29/07/2026

Services do not create difference: What prospects actually compare

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Why testimonials often say too little

Jack Turner 27/07/2026 Jack Turner 27/07/2026

Why testimonials often say too little

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What clients remember after the work is done

Jack Turner 23/07/2026 Jack Turner 23/07/2026

What clients remember after the work is done

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Thought leadership needs a point of view

Jack Turner 22/07/2026 Jack Turner 22/07/2026

Thought leadership needs a point of view

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What prospective clients look for on a team page

Jack Turner 17/07/2026 Jack Turner 17/07/2026

What prospective clients look for on a team page

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How specialist should your firm become?

Jack Turner 16/07/2026 Jack Turner 16/07/2026

How specialist should your firm become?

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Why a new website rarely fixes an unclear proposition

Jack Turner 14/07/2026 Jack Turner 14/07/2026

Why a new website rarely fixes an unclear proposition

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The problem with “full-service”

Jack Turner 13/07/2026 Jack Turner 13/07/2026

The problem with “full-service”

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Why too many firms look and sound the same

Jack Turner 09/07/2026 Jack Turner 09/07/2026

Why too many firms look and sound the same

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Why I started Arrived

Jack Turner 02/07/2026 Jack Turner 02/07/2026

Why I started Arrived

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