Selected work
Experience from 10+ years helping businesses sharpen their position, focus their marketing and win more of the work they do best. Delivered across agency, in-house and consultancy roles.
Family Law Solicitors
A growing specialist family law firm looking to build a more distinctive and human presence in a traditionally formal sector.
Challenge: Shift the brand away from expertise-led communications and create a more approachable presence that reflected the emotional reality of family law, while retaining credibility and authority.
The approach: Developed a people-led content strategy built around the firm’s solicitors, client experiences and wider support network. Real stories, filmed interviews and personal guidance brought more personality to the brand, supported by a distinct and recognisable visual approach.
The result:
171.8% increase in average monthly content engagement
96% increase in social media followers
Increased team participation, recruitment interest and partnership opportunities
B2B Marketing Agency
A growing B2B marketing agency looking to sharpen its market position and build a more consistent pipeline of new business.
Challenge: Strengthen the agency’s positioning and marketing as its proposition evolved, while creating a more joined-up approach to generating and converting new business.
The approach: Led a repositioning of the agency and full website redevelopment, alongside the marketing strategy across search, paid media, email, social and content. Worked closely with the Managing Director to connect marketing with outbound activity, proposals and sales enablement.
The result:
Generated 300+ qualified leads within six months through LinkedIn Ads
Helped secure the agency’s largest-ever project through targeted lead generation and marketing activity
Established a clearer market position and joined-up approach across brand, marketing and business development
Civil Engineering Consultancy
An established engineering consultancy providing planning, design and engineering services for development and infrastructure projects across the UK.
Challenge: After more than a decade of organic growth, the business needed a brand that better reflected the company it had become and supported its next stage of growth.
The approach: Helped shape the brand direction across visual identity, messaging and content, before carrying the new approach through into a redesigned website that presented the business and its expertise more clearly.
The result:
New visual identity and website aligned to the firm’s growth ambitions
Clearer messaging around its expertise, services and proposition
A more credible and consistent brand presence to support future growth
Accountancy Practice
A specialist accountancy practice providing financial and advisory services to businesses and individuals across the aviation sector.
Challenge: Clarify how the firm communicated its value across different services and audience groups, with an existing website and marketing approach that didn’t fully reflect its specialist expertise.
The approach: Conducted a full audit of the brand, website and marketing, identifying opportunities to sharpen the proposition and improve messaging. This was followed by a positioning exercise and tailored messaging framework for each priority audience, giving the firm a clearer way to communicate its relevance and value.
The result:
Greater confidence and consistency in how the firm communicated its value
Clearer messaging tailored to key audience profiles
An improved website that better reflected the firm’s expertise, services and target markets
Digital Asset Management
An industry-leading digital asset management (DAM) platform provider looking to generate greater value from its paid media investment.
Challenge: Review an established paid search campaign strategy and identify how to reduce cost per lead across priority search terms without limiting lead volume.
The approach: Audited Google Ads and Microsoft Ads activity, identifying wasted spend, structural issues and opportunities to improve performance. Developed a new evergreen campaign strategy and account structure aligned to current priorities and future search activity.
The result:
200% increase in global enquiries across UK, APAC, and EMEA
89.75% increase in conversion rate
20.17% reduction in cost per conversion
Cloud Video Security
An ambitious, fast-growing cloud video security company headquartered in Oslo, Norway.
Challenge: Simplify a complex Google Ads strategy that was creating competition between products, limiting reach and reducing return on ad spend.
The approach: Restructured the account around a simpler evergreen campaign model, expanding reach while using sector-specific use cases to capture demand across priority verticals.
The result:
Surpassed the annual Google Ads pipeline target within two months
Increased conversions and enquiries year on year
Forecast to generate more than $2 million in revenue by the end of the financial year
Exhibition Stand Supplier
A specialist exhibition stand design and manufacturing company launching a new-to-market lightbox display system in the UK.
Challenge: Introduce a brand new exhibition product — the first stand of its kind in the UK — and build awareness for an unfamiliar product in an established and competitive market.
The approach: Developed the launch strategy and campaign direction, translating the product’s distinctive features into a clear proposition and focused marketing campaign designed to build recognition and market interest.
The result:
120% increase in brand awareness within six months of launch
Successfully introduced a new specialist exhibition product to the UK market
Creative Agency
An established independent agency looking to sharpen its position and reconnect its brand with its creative roots.
Challenge: The agency’s proposition had broadened over time, making it harder to clearly communicate what made it distinctive in a crowded market.
The approach: Led the repositioning strategy, defining a clearer position, strategic narrative and messaging framework around the agency’s strengths and creative beliefs. This gave the business a stronger foundation for its website, marketing and new business activity.
The result:
Clearer positioning around the agency’s core creative proposition
New messaging framework to guide website, marketing and sales communications
Stronger alignment between brand, proposition and business development activity
A specialist visual identity and PowerPoint design agency looking for greater clarity across its messaging, content and marketing activity.
Challenge: Bring more focus to a broad mix of marketing activity and clarify how the agency should communicate its value to priority audiences.
The approach: Audited the agency’s audience, messaging, content and key marketing channels, identifying gaps and opportunities across the customer journey. The findings were turned into a prioritised action plan, with recommendations ranked by impact and a clear timeline for delivery.
The result:
Greater clarity around messaging and marketing priorities
A more focused approach to content and channel activity
A practical roadmap showing what to address first and when
Brand Design Agency
Data Loss Prevention Software
A data loss prevention (DLP) software start-up launching as an independent brand following an acquisition and subsequent business split.
Challenge: Establish the newly named business in the market, build recognition around its new identity and generate demand among priority audiences from launch whilst the business builds its leadership and marketing teams.
The approach: Developed the go-to-market launch strategy, bringing the new brand to market through coordinated content, organic activity and paid acquisition across LinkedIn Ads, Google Ads and remarketing.
The result:
27,481 organic LinkedIn impressions and 500 followers, within four months of launch
46% increase in organic website traffic
Two years later, the business was acquired in a $105 million deal
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