Marketing strategy to generate real results for your business

Our work

Helping established B2B and professional services businesses get unstuck and achieve more from their marketing efforts.

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Are you spending time and money on marketing…

…but don’t feel you have much to show for it?

You’re posting. Going to events. Sending emails. Running campaigns. Maybe spending money on ads.

And after all that effort, you’re still not breaking through.

Leads are inconsistent. Too many aren’t the right fit. Marketing starts to feel like a drain—not only financially, but in time, attention and missed opportunity.

More often than not, it’s a strategy problem.

You’re not giving the right people a strong enough reason to pick you. You’re not distinctive enough to be remembered. Or you’re simply not showing up in the right places, with the right message, at the right time.

That’s what I help fix.

Bring clarity and focus to your marketing efforts

Hi, I’m Jack

For more than 10 years, I’ve helped businesses make better marketing decisions and build strategies that create awareness, demand and better-quality opportunities.

We start by understanding your business, your market and your ambitions.

What are you trying to achieve? Who are you trying to reach? What matters to them? What’s already working? Where are things getting muddled?

From there, we sharpen your position, strengthen your message and focus your marketing on the areas most likely to make a difference.

No magic bullet. No copy-and-paste templates.

Just strategy built around a defined audience, a compelling offer, a distinctive way of presenting it and the consistency to make it stick.

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My experience

“What sets Jack apart is their ability to cut through the marketing mumbo-jumbo and focus on what actually matters: clear thinking, great ideas and results.”

— Jess Bouwer, Head of Marketing

Are we a good fit?

Yes — if you:

✔ Are a founder, CEO or marketer that wants to generate more business

✔ Know you could be doing more, but aren’t sure where to focus

✔ Are investing in marketing and want a better return

✔ Want to build steady, long-term growth rather than chase short-term wins

✔ Value experienced input and want someone who’ll challenge your thinking

✔ Want a strategy you can actually put into practice

Probably not — if you:

❌ Want a quick fix, plug-and-play template or growth hack

❌ Aren’t able to give marketing the time, attention or budget it needs

❌ Expect results straight away without effort or consistency

❌ Need a full-time marketing resource

❌ Want marketing completely taken off your hands

❌ See marketing as a one-off task rather than something that needs building

How we can work together

How we can work together

Popular

Marketing Audit

A focused review of your marketing - including your brand, positioning, messaging, website, content and activity.

You’ll receive a clear, actionable report showing you what’s working, what’s not, and where the biggest opportunities are to further your marketing efforts.

You’ll also get practical recommendations for what to fix, what can wait and where your next pound or hour is best spent.

    • A complete picture of your marketing

    • What’s working and worth keeping

    • What needs attention

    • Where to focus first

    • Practical recommendations with next steps

Marketing Strategy

A complete marketing roadmap covering your audience, positioning, messaging and the marketing priorities most likely to support new business.

We’ll work out who you need to reach, what should make them care, how your business should be positioned and where your marketing needs to focus.

You’ll leave with a clear strategy, messaging direction and actionable marketing plan — so decisions become easier and the team has something solid to work from.

    • Defined commercial priorities, tied to your goals and where marketing can make the biggest difference

    • An honest view of what’s working, what needs attention and where to focus first

    • A stronger understanding of the competitive landscape and where you can stand apart

    • A detailed ideal customer profile, so your marketing speaks to the people most likely to buy

    • Distinct brand positioning, with an ownable reason for buyers to choose you

    • A practical messaging framework you can use confidently and consistently across sales and marketing

    • A focused marketing strategy, with priorities, channels and next steps to create demand and win new business

Ongoing Support

For founders and marketing leaders who want an experienced partner to help turn strategy into action.

I work alongside you and your team — managing priorities, shaping campaigns, supporting key channels and helping make sure the plan actually gets delivered.

You get ongoing senior input, practical support and a trusted partner you can call on as priorities change, without the commitment of another permanent hire.

    • Ongoing marketing management to keep the strategy moving

    • Campaign planning and delivery around your priorities

    • A content strategy built around what your audience cares about

    • Consistent social media support across the right channels

    • Email marketing that keeps you visible and relevant

    • Thought leadership that builds authority around your expertise

    • LinkedIn and personal brand support for founders and BD teams

“Jack's audit and easy next steps have been a revelation. It's a game-changer in how I think about my messaging. He's also a lovely person, so you won't go wrong talking to him!”

— Francesca Romano, Founder

Marketing Boost Session

One Hour: £100

Half Day: £250

Full Day: £450

A concentrated dose of seriously strong marketing

Got a problem you can’t quite crack? A decision you’re going round in circles on? Or just need some training to help you and your team further your marketing expertise? Pop on the kettle, and we’ll work it through together.

Perfect for leaders and teams seeking a senior marketing perspective, without committing to a full project.

Book a Boost Session

Kind feedback

  • "They take the time to understand your business goals before implementing proven strategies to deliver ROI."

    —Tom Mahoney

  • "Their honesty and ingenuity have helped me create successful campaigns at multiple businesses."

    —Tom Barton

  • "They will always think strategically and provide honest and direct advice based on data-driven insights."

    —Joe Baily

  • "Jack has a wealth of experience and provides a consultative approach to marketing and branding that continues to impress clients.

    —Andrew Bentley

  • " They consider both the strategic and tactical, and has demonstrated time and time again their ability to go above and beyond."

    —Lindsay Dier

  • "They are always looking for ways to improve and support customer growth."

    —Stephanie Cottrell Garcia

  • "They don't just talk about marketing, they turn strategy into real success and bring genuine vision into the business."

    —Jess Bouwer

  • "I can confidently say Jack is your guy if you’re looking to level up your brand and marketing activity."

    —Gabi Tranter

Get in touch

Let’s talk about where you want to go

Share a little about your firm, what you’re working towards and where you’d like some help. We’ll talk about where you are, what might be holding you back and where the biggest opportunities could be.

We’ll recommend an approach that fits the challenge, your priorities and your budget.