STRATEGY + STORYTELLING FOR B2B & PROFESSIONAL SERVICES
Helping you turn scattered activity into feel-good marketing that’s easy to manage, hard to ignore, and built to take you further.
It all starts here.
Feel like you’ve hit a wall?
You’re posting. Going to events. Sharing content. Sending emails. Running campaigns. But nothing seems to break through like it used to. And AI isn’t making it easier.
Usually, the problem comes down to one (or all) of three things.
Either you’re not giving the right people a compelling enough reason to pay attention (that’s positioning). You’re not distinctive enough to be remembered (that’s brand). Or you’re not showing up in the right places, with the right message, at the right time (that’s marketing).
You’re a Founder or CEO
Marketing still sits with you. You make the decisions, approve the ideas and decide what happens next. But you have to juggle that with running the business, serving clients and supporting your team. Now marketing has to wait for a gap in your diary. And, without meaning to, you’ve become a bottleneck.
You’re a Marketer
There’s always something that needs your attention. Strategy, content, campaigns, the website, social, events, messaging. Somehow, you’re expected to stay on top of all of it. And that’s before adding in all the meetings and last-minute requests that come your way.
Hi, I’m Jack
Let’s get you moving
For over 10 years, I’ve helped businesses get unstuck from their marketing and build strategies that create awareness, demand and better-quality opportunities.
We start by going back to basics.
Who are you trying to reach? What do they care about? Why should they work with you?
From there, we build a strategy. Working together to sharpen your position, strengthen your story and focus your marketing on where your time, budget and attention can have the biggest impact.
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No account managers, handovers, or junior teams. You work directly with me from first conversation to final recommendation.
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I’m not here to hand over a recommendation and disappear. I care about what happens next.
I’m here to help you make the right calls and stay focused on what will genuinely help the business.
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AI can give you the ideas. But it doesn’t have the experience, context or judgement to tell you which ones are worth your time, budget and attention.
“What sets Jack apart is their ability to cut through the marketing mumbo-jumbo and focus on what actually matters: clear thinking, great ideas and results.”
— Jess Bouwer, Head of MarketingThoughtful strategy and storytelling for service businesses
Services
Whether you need help figuring out what needs fixing, setting the direction, or just an extra pair of hands to make it happen.
My services are designed to work independently or together, depending on where you are in your journey.
Marketing MOT
A proper look under the bonnet.
I review your positioning, messaging, website and marketing activity to understand what’s working, what’s getting in the way and where your attention is best spent.
You’ll leave with an independent view of your marketing and a prioritised set of recommendations for what to improve next.
Positioning and messaging review
Website review
Marketing activity and channel review
Competitor review
Priority opportunities
Actionable recommendations
Marketing Strategy
Grow your business with confidence.
We start with your business, your market and the people you want to reach, then build a strategy around what gives you the strongest chance of making an impact.
We join up your positioning, messaging and marketing, with a practical plan for what to focus on and why.
Audience and market insight
Competitive positioning
Proposition and messaging
Channel strategy
Campaign and content direction
Marketing roadmap
Ongoing Support
Let’s put that strategy to work.
Once the direction is set, I stay involved to help make it happen. Working alongside you and your team to manage channels, shape campaigns and ensure that everything is running smoothly.
Flexible support, without the faff of an agency or full-time hire.
Marketing management
Campaigns
Social media
Email marketing
Thought leadership
LinkedIn and personal branding
Boost Session
A concentrated dose of seriously strong marketing
Got an idea you want to explore, a challenge you could use a fresh perspective on, or simply want to make more of what you're already doing? Let's put the kettle on.
This is a relaxed, one-to-one session where we can talk through whatever's on your mind, bounce around ideas and work out some practical next steps to help your marketing go further.
Power hour — £100
For a focused challenge, second opinion, or bit of direction.
Half day — £275
For chunkier problems, in-person meetings, or team sessions.
Full day — £450
For training, workshops, or dedicated strategy days.
“Jack's audit and easy next steps have been a revelation. It's a game-changer in how I think about my messaging. He's also a lovely person, so you won't go wrong talking to him!”
— Francesca Romano, Founder18,976 hours
(and counting)
My experience
Regardless if it’s for a global enterprise or a local SME, I’ve learnt that the strongest work starts with people.
Understand what they care about. Find the insight others are missing. Build a position around it. Then bring it to life in a way that feels unignorable.
Featured work
Giving a new voice to family law
People rarely look for a family lawyer when life is going well.
They’re dealing with separation, uncertainty and decisions that can affect the people they care about most. They need expertise, but they also need to feel understood.
Together, we helped this growing specialist family law firm build its marketing around that reality.
Instead of leading with credentials and legal expertise, we put people, kindness and support at the heart of the brand. Real stories, filmed interviews and practical guidance gave the firm a warmer, more human voice, supported by a distinctive visual approach.
+171.8%
Avg. content engagement
+96%
Total social media followers
Kind feedback
Let’s talk about where you want to go
Get in touch
Share a little about your business, what you’re working towards and where you’d like some help. We’ll talk about where you are, what might be holding you back and where the biggest opportunities could be.
I’ll recommend an approach that fits the challenge, your priorities and your budget.
Frequently asked questions
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It depends on the scope of the work.
I price around what your business actually needs, rather than forcing every project into the same package. That means we can shape the right level of support around your priorities, stage and budget.
For Boost Sessions, I offer a flat fee based on the session type and time required
One hour — £100
For a focused problem, second opinion or bit of direction.Half day — £250
For meatier questions, in-person meetings or team sessions.Full day — £450
For training, workshops or dedicated strategy and planning days. -
That depends on how we work together, but the desired outcome is always the same: clarity, confidence and a clearer sense of what your marketing should be doing.
My goal is to leave you with a better idea of where to put your time, attention and budget to win more of the work you do best.
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The MOT uses the same diagnostic thinking as the full Strategy, but in a faster, lighter format.
It’s a lower-commitment way to understand what’s working, what needs attention and where to focus next.
The full Strategy goes deeper, turning those findings into a complete direction for your audience, positioning, messaging and marketing priorities.
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As a guide:
Marketing MOT: 1–2 weeks
Marketing Strategy: 6–8 weeksThe exact timing depends on the project, how quickly feedback is shared and how much input is needed from you and your team.
I keep the process focused, with only the meetings and input we actually need.
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Absolutely.
My aim is to leave you with the tools, direction and confidence to manage your marketing more easily yourself.
And when you want extra support, I can stay involved to help shape campaigns, create content, support key channels or put the strategy into action.
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Absolutely.
I enjoy working with marketers, internal teams and specialist agencies. My role is to add experience, perspective and direction where it’s useful — not take over everything.
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I work best with service-based businesses where expertise, reputation and relationships matter.
That could be a law firm, accountancy practice, consultancy, creative agency, logistics company or another specialist B2B service business.
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You’ll have the tools and direction to deliver it yourself.
Or, if you want help putting it into practice, I can stay involved through ongoing support — helping turn the strategy into campaigns, content and day-to-day marketing activity.