Marketing that takes you further
Helping established professional services firms and expert-led businesses stand out, stay remembered and win more of the work they want through sharper strategy, distinctive positioning and focused marketing.
It’s never been so loud, with people saying so little
Professional services firms have a big problem. And it’s only getting worse.
The AI floodgates have opened. Buyers are now flooded with businesses that all look, sound and act exactly the same.
The expertise you worked hard to build? Lost in a sea of beige. Empty words. Tired clichés. Recycled content. As far as the eye can see.
All it takes is a few prompts for someone to sound like an expert.
How are your buyers supposed to know who’s actually worth listening to?
By leaning into the things no prompt or competitor can credibly copy. Something only you could own.
The experience you’ve earned from actually doing the work.
The problem you know how to solve better than anyone else.
The way of working that keeps clients coming back for more.
The point of view competitors won’t dare say out loud.
The culture clients immediately feel when they walk through the door.
Add in a struggle your buyers genuinely care about solving, and boom! You have something compelling. Something worth paying attention to.
Your edge.
I’ll help you find it. Sharpen it into a position that’s undeniably yours, then build distinctive messaging and marketing around it.
Sharpen your edge
It already exists somewhere inside your business. We’ll find it. Sharpen it. And build your positioning and messaging around it, so you cut through with buyers like a hot knife on butter.
Focus your marketing
There’s always more marketing you could be doing. I’ll help you work out what genuinely deserves your attention, what can wait and what probably isn’t worth the money.
Make better decisions
Get a seasoned outside perspective on the big stuff. From positioning and strategy to budgets, briefs, agencies. I’m here to help you make decisions with confidence.
Strategic support to guide where you want to go
How I can help
Marketing can quickly get messy without a clear focus. I’ll help you cut through everything you could be doing and focus your time, budget and attention on the things that sharpen your edge and move the business forward.
£1,500
Marketing Audit
Stop guessing where the problem is
You know your marketing could be doing more. But how do you work out which bit actually needs fixing?
I’ll review your positioning, brand, website and marketing activity to show you what’s working, what’s getting in the way, and what needs sorting out first. I’ll provide you with clear, actionable advice for what to fix, and how.
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Discovery workshop
Current positioning and proposition review
Website and key marketing assets
Channel/activity review
Available performance data
3 x competitor review
Priorities
Recommended actions
Findings presentation
£4,500
Positioning Sprint
Sharpen your edge
Struggling to give prospective clients a compelling reason to pick you over another credible firm? You may have a positioning problem.
We’ll uncover the struggle your customers are facing, use reviews and insight from your team to examine the strengths that make you the compelling choice, and create an offer your brand, messaging and marketing can build around.
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Discovery workshop
Current positioning review
Competitor/category research
Client/audience research
Internal workshop
Edge definition
Value proposition
Positioning statement
Messaging framework
Findings presentation/workshop
£7,500
Marketing Strategy
Set a course for stronger growth
Ready to take marketing more seriously, but don’t want to just throw money at the wall?
This is the whole shebang. It includes Audit, Positioning, and the Roadmap to future growth.
We’ll work out where you are now, find your edge, sharpen your position, and build an actionable roadmap to decide where your time, budget and effort should go next.
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Discovery workshop
Audit
Commercial objectives
Positioning
Strategic priorities
Channel approach
Content/activity direction
Budget guidance
Measurement framework
3–12 month roadmap
Findings presentation/workshop
1:1 Marketing Boost Session
Half Day: £350
Full Day: £600
A concentrated dose of seriously strong marketing
Got a problem you can’t quite crack? A decision you’re going round in circles on? Or just in need someone to bounce a new idea off? Pop on the kettle, and we’ll work through it together.
Perfect for leaders and teams seeking a senior marketing perspective, without committing to a full project.
Kind feedback
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You’ve already got a firm to run, clients to look after and work to deliver.
We’ll design a plan that fits around your diary. As much as possible, we’ll get on with things, making sure you’re involved in the decisions that need you, rather than every detail.
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That’s useful information, not a reason to give up on it.
I’ll look at what you tried, what happened and where things may have broken down. From there, we’ll focus your time and budget on the areas with the strongest case for making a difference — and be clear about what we expect to achieve.
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You don’t need to have it all figured out.
I’ll help you work out what’s getting in the way, what matters most and what deserves attention first — then turn that into a clear, practical plan you can actually act on.
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You probably have more to work with than you think.
I’ll help draw out the value already inside the business. Your expertise, experience, opinions and client conversations. And turn them into a position that’s worth paying attention to.
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We’ll find a way to market the firm that still feels like you.
I’ll help you find a way to talk about your expertise, services and point of view that feels natural to you, useful to the people you want to reach and credible for your firm.
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I’ll help you decide what’s genuinely worth investing in, what can wait and what you probably don’t need at all. Where it makes sense, we can start with a focused piece of work before committing to anything bigger.
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That’s what I’m here for. I’ll bring the marketing expertise, help you make sense of the options and turn what you’re trying to achieve into a practical plan your firm can actually follow.
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You don’t need to do everything at once.
We can focus on the areas most worth fixing first, work in sensible stages and make better use of what you already have — so the budget goes where it’s most likely to make a difference.
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Great. I can work alongside them.
Sometimes an internal team needs extra capacity, specialist expertise or simply another experienced perspective on a particular challenge. I can slot in where I’m useful, work with the people already in place and leave them stronger rather than stepping on toes.
When it comes to marketing, there’s usually a ‘but’
What’s holding you back?
There’s usually a reason marketing gets pushed down the list
“We don’t have the time. Budgets are tight. We’ve tried it before and it didn’t work.”
Whatever your concern, I’ll help you overcome it and find a way to do marketing in a way that suits your firm, your people and your ambitions.
Get in touch
Let’s talk about where you want to go
Share a little about your firm, what you’re working towards and where you’d like some help. We’ll talk about where you are, what might be holding you back and where the biggest opportunities could be.
If I think I can help, I’ll recommend an approach that fits the challenge, your priorities and your budget.